You’ve created a good-looking blog and generating new content on a consistent basis. Traffic is starting to pour in. Now how do you go about making money?
There are many ways to monetize your blog. But if you’re a beginner, it’s best to focus on the two best and easiest ways to earn.
It doesn’t matter what your blog is about. It could be a travel site that focuses on weird restaurants or a pet blog that aggregates funny cat videos or a personal journal in which you reveal your deepest secrets. Whatever it is, you can earn income through ad revenue.
Since this is perhaps the easiest way to monetize your site, it’s where many beginning bloggers start. And when they do explore the idea of putting up ads, they typically begin with Google AdSense. The program basically pays you to place their ads on your blog.
After signing up with AdSense, you can start placing banner ads and texts ads around different parts of your site. You primarily get paid when visitors click those ads. If you eventually draw huge amounts of traffic, you can also get paid if your ads receive a certain number of impressions. But clicks definitely pay more.
The ad code that you place on the back end of your blog rotates different ads to different visitors. Some ads will relate to whatever your blog’s main topic is. But more often these days, ads are targeted to the specific visitor, based on the previous sites that person has visited.
There are countless articles and e-books that talk about the best placement, the best colors, and more. Definitely take this into consideration, as long as you don’t violate Google’s terms of service.
For example, you can’t write “CLICK HERE!” with a big arrow pointing to an ad. You’ll get banned.
There’s also a limit to the number of ads you can put on a page. If you place too many, again you’ll get banned.
Make sure you know all the rules before you play around with AdSense.
Some blogging platforms, like Google’s own Blogger, make it super easy to place AdSense ads. Sometimes all it takes is the click of a button or two.
But Google isn’t the only program available. There are many other ad-serving companies, including Media.net and Propeller Ads. Some of these programs are supposedly better than AdSense. But since AdSense has a low barrier to entry and easy approval, it’s the best place to start for beginners.
The second easiest way to make money from your blog is by participating in affiliate programs.
Many companies will pay you to advertise their products or services. So you just place banners or links around your content or, even better, within your content. But unlike AdSense, you don’t get paid per click. If a visitor clicks through and buys the product or service, you receive a commission.
Also, unlike AdSense, which you join regardless of what your blog’s topic is, affiliate marketing works much better if you find programs related to your blog’s niche. If you have a fitness blog, for example, it makes sense to advertise a company that sells exercise equipment. If you have a tech blog, you can be an affiliate of a website that sells software.
You don’t have to do the time-consuming work of researching companies one by one. You can instead join an affiliate marketing platform, like ClickBank or Rakuten Affiliate Network. They act as clearinghouses for hundreds of companies and their affiliate programs. Searching for the kind of program that is best for you is so easy to do on platforms like these.
You can also directly sign up for some more popular affiliate programs that are run by big companies, like Amazon and eBay.
The Bottom Line
In addition to ad revenue and affiliate commissions, there are many other ways to make money from your blog. You can create and sell e-books related to your blog, develop an online course, turn some of your posts into YouTube videos that can be monetized, and more.
But again, if you’re just starting out, keep things simple. Once you’ve perfected advertising and affiliate marketing, you can then move on to the more complicated ways to monetize your blog.